1. WHAT IS A COOKIE?
Cookies and other tracking technologies (such as browser cookies and local storage, pixel beacons, and Adobe Flash technology including cookies) are comprised of small bits of data or code that often include a de-identified or anonymous unique identifier. Websites, apps and other services send this data to your browser (on your computer or mobile device) when you first request a web page and then store the data on your computer so that such websites, apps and other services can access information when you make subsequent requests for pages from that service. They are widely used in order to make websites work, or work in a better, more efficient way. For example, they can recognise you and remember important information that will make your use of a website more convenient (e.g., by remembering your user preferences).
2. WHAT COOKIES DO WE USE?
We use a variety of different types of Cookies on our Sites. Different Cookies have different specific purposes but in general they are all used so that we can improve your experience in using our Site and interacting with us. Some of the purposes of different Cookies we use are described below.
(B) We and our service providers and advertisers may use analytics Cookies, which are sometimes called performance cookies, to collect information about your use of the Site and enable us to improve the way it works. Analytics Cookies collect information about how you use the Site, for instance, which pages you go to most. The information allows us to see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not.
(C) We and our service providers and advertisers may use advertising Cookies to deliver ads that we believe are more relevant to you and your interests. For example, we may use targeting or advertising Cookies to limit the number of times you see the same ad on our Site, to help measure the effectiveness of our advertising campaigns as well as to customise the advertising and content you receive on our Site.
We aggregate information received from the various Cookies placed on your browser by our connected network of sites. We may also link our anonymous Cookie ID's with the anonymous Cookie ID's used by third parties, including some of our service providers. This improves our ability to provide you with more relevant editorial and advertising content based on your activity across our connected network.
All information derived from these Cookies may be combined with other information acquired from third parties, and we may share this information with other organizations, such as advertisers, provided it is anonymised.